Pharrell's "Happy" Nightmare
The music industry is notorious for backstabbing the artists that make them revenue. The case of Pharrell Williams and his hit song "Happy." Despite the song's global success, Pharrell made very little from it due to the insidious nature of his record label's contract.
In This article we will discuss the acidic dangers of the music industry, using Pharrell's loss of revenue as a case study, and explain how Big & Tall Records' business model differs, & how much Pharrell could have made; if he had been signed to Big & Tall.
In 2013, Pharrell Williams released his infectious single "Happy," which quickly became a worldwide phenomenon. The song sold millions of copies, racked up billions of streams, and earned Pharrell several awards, including an Oscar nomination. However, despite the song's massive success, Pharrell only received a small portion of the revenue generated by "Happy." This was due to the terms of his record contract, which heavily favored the label.
Reports indicate that Pharrell made only around $2,700 in songwriter royalties from 43 million Pandora streams of "Happy." This paltry sum is a stark reminder of the exploitative practices of the traditional music industry model, which often sees artists receiving a small percentage of the revenue generated from their music.
A New royalty Paradigm
Big & Tall Records offers a business model that deviates from the traditional exploitative practices of the music industry. By prioritizing transparency, fair compensation, and artist empowerment, Big & Tall Records presents a more equitable alternative for musicians.
Assuming the song made $30 million in revenue from sales and streaming (a conservative estimate), $10 million in sync royalties (ad revenue), $5 million from music video earnings, and $5 million from licensing opportunities, the total revenue would be $50 million.
Under Big & Tall Records' model, Pharrell could have potentially earned $24 million (80%) from sales and streaming, $10 million (100%) from sync royalties, $5 million (100%) from music video earnings, and $5 million (100%) from licensing opportunities.
In total, Pharrell could have made an estimated $44 million under Big & Tall Records' business model, significantly more than what he received under his traditional record label contract. This demonstrates the potential benefits of partnering with a more equitable and artist-friendly record label, which prioritizes transparency, fair compensation, and artist empowerment.
Under the same assumptions, Big & Tall Records would have still grossed an estimated $6 million (20%) from sales and streaming revenue. With a total of 20 employees on salary making 150k per year, the company's annual payroll expense would be $3 million. This leaves Big & Tall with a net income of $3 million, which is more than enough to cover their operating costs and maintain a healthy, sustainable business.
This business model, with lower operating costs and a leaner workforce, enables Big & Tall Records to provide artists with a more equitable share of their earnings while still remaining profitable. It demonstrates that a forward-thinking, artist-centric approach can be both successful and financially sustainable in the ever-evolving music industry.
famous artists that have been screwed
RADIOHEAD: THE INFLUENTIAL BRITISH ROCK BAND HAD A FALLING OUT WITH THEIR LABEL, EMI, IN THE LATE 2000S. THEY ACCUSED THE COMPANY OF CORPORATE GREED AND LEFT THE LABEL TO SELF-RELEASE THEIR 2007 ALBUM "IN RAINBOWS" AS A PAY-WHAT-YOU-WANT DIGITAL DOWNLOAD. THE MOVE WAS GROUNDBREAKING AT THE TIME AND SPARKED A BROADER CONVERSATION ABOUT THE ROLE OF RECORD LABELS IN THE DIGITAL AGE.
THE ROLLING STONES: THE LEGENDARY ROCK BAND SIGNED A CONTRACT WITH DECCA RECORDS IN 1963, WHICH INCLUDED A VERY LOW ROYALTY RATE. THEY EVENTUALLY FORMED THEIR OWN RECORD LABEL, ROLLING STONES RECORDS, IN 1970 TO GAIN MORE CONTROL OVER THEIR MUSIC AND FINANCES.
Prince: The legendary musician had a highly publicized battle with his label, Warner Bros., in the 1990s. He accused the company of controlling his artistic output and not paying him fairly for his work. Prince went so far as to change his name to an unpronounceable symbol to get out of his contract.
TOM PETTY: THE LATE ROCK MUSICIAN FOUGHT AGAINST HIS LABEL, MCA RECORDS, IN THE 1980S OVER THE PRICING OF HIS ALBUMS. HE FILED FOR BANKRUPTCY TO GET OUT OF HIS CONTRACT AND EVENTUALLY SIGNED A NEW DEAL WITH THE LABEL THAT GAVE HIM MORE CONTROL OVER HIS MUSIC AND FINANCES.
Little Richard: The rock and roll pioneer signed with Specialty Records in the 1950s and received a low royalty rate of half a cent per record. He later discovered that the label had been underpaying him for years and eventually sued for unpaid royalties.
The Dixie Chicks: The country trio had a contentious relationship with their label, Sony Music, in the early 2000s. They sued the label for $4 million in unpaid royalties and sought to be released from their contract, claiming that the company was mistreating them. The lawsuit was eventually settled.
THE BEATLES: THE ICONIC BAND SIGNED A CONTRACT WITH EMI IN 1962 THAT INCLUDED A ROYALTY RATE OF JUST 1 PENNY PER RECORD SOLD, WHICH WAS SPLIT AMONG THE FOUR MEMBERS. DESPITE THEIR IMMENSE SUCCESS, THEY DIDN'T SEE THE KIND OF FINANCIAL REWARDS THEY SHOULD HAVE.
tricky label schemes:
360 deals: Also known as "multiple rights deals," these contracts give the record label a percentage of the artist's earnings from all revenue streams, including live performances, merchandise sales, and endorsements, in addition to music sales. This can significantly reduce the artist's overall income.
Controlled composition clauses: These clauses stipulate that an artist will be paid a lower royalty rate for any songs they write or co-write. This can lead to a substantial reduction in earnings, especially for singer-songwriters who create most of their own material.
Breakage clauses: Originally designed to cover the costs of physical records damaged during shipping, breakage clauses still appear in some contracts, allowing labels to deduct a percentage of an artist's earnings even when no physical product is involved (e.g., digital streaming).
Cross-collateralization: This practice allows labels to recoup advances and expenses from one album by withholding royalties from subsequent albums. This can result in artists not receiving any royalties until all outstanding debts are paid, which may take several albums to achieve.
Creative accounting: Labels may use complicated accounting practices to minimize the royalties owed to artists. This can include underreporting sales, bundling albums with other products to reduce per-unit royalties, or inflating expenses to justify withholding royalties.
Packaging deductions: Some contracts include clauses that allow labels to deduct a percentage of an artist's royalties to cover packaging costs, even for digital sales where no physical packaging exists.
Exclusivity clauses: These clauses prevent artists from releasing music outside of their label deal, limiting their income potential and creative freedom.
Long-term contracts: Some record deals can lock artists into lengthy contracts, making it difficult for them to renegotiate better terms or leave a label that may not be acting in their best interests.
Option clauses: Labels often include option clauses in contracts, giving them the right to extend an artist's contract for additional albums without the artist's consent. This can limit an artist's ability to negotiate better terms or seek other opportunities.
Minimum delivery requirements: These clauses require artists to deliver a certain number of albums or songs within a specified time frame, which can put pressure on artists to produce content quickly and potentially compromise their creative vision.
examples:
Sony Music Entertainment: Sony, one of the largest record labels globally, has been accused of exploiting its artists by using the "breakage clause," a relic from the vinyl era when a percentage of physical records were damaged during shipping. This clause allows labels to deduct a percentage of an artist's earnings to cover these damages, even in the digital age, when no physical product is involved.
Universal Music Group: Universal has been criticized for their practice of "controlled composition clauses" in contracts. This clause stipulates that an artist will be paid a lower royalty rate for any songs they write or co-write, which can significantly reduce the artist's earnings.
Warner Music Group: Warner has been involved in numerous disputes with artists over unpaid royalties, most notably with Prince. The label has been accused of hiding earnings from their artists and using creative accounting practices to minimize the royalties they owe.
EMI: EMI has faced accusations of corporate greed and prioritizing profits over artists' well-being. Radiohead's departure from the label and subsequent self-release of their album "In Rainbows" highlighted the power struggle between labels and artists in the digital age.
LaFace Records: This label, which was responsible for managing TLC, has been criticized for underpaying the group despite their massive success. The group's bankruptcy in the 1990s exposed the exploitative nature of their contracts, which left them with very little income even after selling millions of albums.
Kemosabe Records: Kesha's legal battle with her former producer Dr. Luke and Kemosabe Records, a subsidiary of Sony Music, exposed the abusive power dynamics between artists and their labels. Kesha's struggle to break free from her contract with the label raised awareness about the lack of control and protection artists have in these situations.
Imago Records: Aimee Mann's lawsuit against Imago Records revealed the label's breach of contract, leading to her release from the deal. Mann's fight for her rights as an artist underscored the importance of artists maintaining control over their careers and finances